CULTURE LOUNGE 2017 | 8.-12. March 2017

    CL17 Folder ENThe hall for Culture at ITB Berlin! Since 10 years, the CULTURE LOUNGE offers ideal conditions for exhibitors to present current culture projects, upcoming exhibitions and new cultural tourism destinations to the industry and media, but also to customers.

    The well-proven module system offers an individual setting in line with every exhibitor’s budget.

    As of now you can apply as exhibitor for CULTURE LOUNGE - ITB 2017.
    Here you find the current application material as download. 


    CL2016 endprojekt2508 and the CULTURE LOUNGE Team like to thank our exhibitors for a successful ITB 2016.

    We are looking forward to welcome you at next years CULTURE LOUNGE.

    The curtain rises for the CULTURE LOUNGE 2016

    visitnorway – Partner der CULTURE LOUNGE 2016Basel – Kulturpartner der CULTURE LOUNGE 2016ITB 2016 and along with it the CULTURE LOUNGE are now open.

    The teams of our Cultural Partner Kulturstadt Basel and Museum Fondation Beyeler, our Culinary Partner Region Trøndelag and Visit Norway, and all the other exhibitors are looking forward to having good talks with trade visitors at the CULTURE LOUNGE 2016.

    How to find the Hall of Culture at ITB

    To find the CULTURE LOUNGE go to "KLEINER STERN" and then through Hall 17 (Austria/Switzerland). 

    You can find a detailed plan of Hall 16 with all exhibitors of the CULTURE LOUNGE 2016 here.

    Basel and Fondation Beyeler are Cultural Partners 2016

    The cultural city of Basel together with the Fondation Beyeler are this years
    Cultural Partner of the CULTURE LOUNGE. Visit Basel and discover outstanding
    exhibitions and great impressions of this beautiful city. |

    CULTURE LOUNGE Sales Guide

    SalesGuideBildThe Sales Guide helps you to plan your visit in the CULTURE LOUNGE in advance of the ITB in Berlin. You will find detailed information about our exhibitors and an overview of their offers. Take the opportunity to discovernew destinations and cultural partners in the Hall of Culture at ITB in Berlin.
    We look forward to seeing you in the cultural hall of the ITB in Berlin.

    You can download the Sales Guide here...

    visitnorway – Trøndelag is our Culinary Partner 2016

    Trondelag01This year the region Trøndelag in Norway will be culinary partner of the CULTURE LOUNGE.
    From Wednesday to Friday we will present culinary specialties from the culinary travel region Trøndelag in Norway at the CULTURE CAFÉ. Respectively, at noon and in the afternoons typical gastronomic products will be offered.

    Impressions of the CULTURE LOUNGE 2016

    Hauptbild2As a retrospection for those who have visited us or exhibited with us at the ITB 2015, as well as for those who are generally interested in impressions of the CULTURE LOUNGE, we have compiled a collection of pictures that you can click through in the Impressions section of our website. The gallery contains pictures of the CULTURE CAFÉ, meeting place for our exhibitors and guests, the CONFERENCE LOUNGE, where professional presentations and discussions are held, and of course pictures of our exhibitors' desks and their presentations.

    Interactive Video of the CULTURE LOUNGE 2015

    Here, you can watch a short video of the CULTURE LOUNGE 2015. The entire interactive video can be watched at the website of our partner Kreativ Konzept. It shows interviews with several of our exhibitors, links to their respective websites, and additional impressions of the CULTURE LOUNGE 2015.

    Hall 16 – The new hall for culture

    Halle 16 von außen. Außenwerbung ist eine Animation und entspricht nicht der Realität.

    For its eighth year, the CULTURE LOUNGE is set in a new location: Reserved only for culture, it is in the architecturally pleasant rotunda. The new culture hall 16 is located advantageously between the high frequented destinations Austria, Switzerland and Poland. Cultural suppliers meet travel agencies, representatives of the press, multipliers and customers. This can be a conversation at the counter or a meeting in the CULTURE CAFÉ. Furthermore, the CULTURE CONFERENCE LOUNGE offers to all exhibitors a well equipped space for press conferences, lectures, presentations or network meetings. The new hall for culture puts the cultural travel segment even more into focus at the ITB.

    Foto: Eva K. Lizenz: CC BY-SA 2.5 (edited)

    More than 70 exhibitors in the CULTURE LOUNGE 2015

    This year there will be more than 70 exhibitors in the new hall for cultural tourism on the ITB Berlin. The various exhibitors  present museums, UNESCO World heritage sites, cultural cities, European Culture Captials and festivals from all over Europe. 

    The exhibitors of the CULTURE LOUNGE 2015  



    The cultur project "KUNST HOLLAND" is this years' partner of the CULTURE LOUNGE. KUNST HOLLAND ist a cooperation of the Netherlands Board of Tourism and Conventions, Amsterdam Marketing, the Rijksmuseum Amsterdam, the Van Gogh Museum Amsterdam, the Gemeentemuseum, and the Museum Escher in het Paleis in Den Haag.

    On Wednesday at 5 p.m. Axel Rüger, Director of the Van Gogh Museum, will present the initiative's highlights in the CULTURE CONFERENCE LOUNGE.



    Logo IndonesiaIndonesia is this year's Guest og Honour at the Frankfurt Book Fair, and is presented as literature partner at the CULTURE LOUNGE 2015.

    During the Indonesia day on March 4, trade visitors of the CULTURE CULINARY LOUNGE will be able to taste samples of Indonesian cuisine.

    Download the press release (PDF, German)

    ITB Berlin

    ITB Berlin Fahnen The ITB Berlin is the leading trade show for the international tourism industry. For more than 40 years it has been a meeting point for the trade, market place and source of inspiration. Visitors to the ITB rank the cultural tourism segment second on their popularity scale. A good reason for using this international economy, media and politics platform to present yourself in a high-class frame.

    Facts and figures at a glance (as of 2014)

    Exhibitors: total 10.147 – divided in 7.114 from foreign countries, 3.033 from Germany
    Visitors: total 174.000 – 114.000 experts of the trade

    Light installation over the CULTURE CAFÉ

    For the first time ever, the cupola over the CULTURE CAFÉ will stage this year a remarkable light installation of the renowned company Forum InterArt from Dortmund. The company made a name for themselves with the award-winning festival “Illumina Schloss Dyck”, the “Festungsleuchten” in Koblenz, the installation of the Brandenburg Gate during last year’s Festival of Lights as well as other international light festivals.

    Read more about  Forum InterArt.


    The CULTURE LOUNGE has been awarded SIXTH BEST EXHIBITOR in the year 2014 among the 10.000 ITB exhibitors. The price has been offered and granted by the CBS Best Exhibitor Award.

    Why is there a CULTURE LOUNGE?


    The CULTURE LOUNGE was coined in 2007 by the projekt2508 Group as ITB’s platform for culture. The first realisation took place in 2008. Since then, the CULTURE LOUNGE is official cultural partner of the ITB and a meeting point for the cultural tourism sector.

    For more than ten years the projekt2508 Group has been offering extensive services in the fields of culture and tourism. Business activities of the full-service-agency include consulting, cultural communication as well as PR. The portfolio is complemented by expo2508, exhibition production and exhibition management, the cultural fair platform CULTURE LOUNGE on the ITB, the cultural travel operator art cities REISEN as well as the merchandise trading company kontor2508.

    Download article (from 2014, in German)

    CULTURE LOUNGE projekt2508 Gruppe

    CULTURE LOUNGE sponsors and partners

    Gliss Kaffee
    Broich Catering
    Royal Copenhagen
    Tafelstern Porzellan
    Logo vanNahmen

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