CULTURE LOUNGE
ITB BERLIN 2012
Cultural tourism at
The World’s Leading Travel Trade Show
March 07 to 11, 2012 – Hall 10.2
The CULTURE LOUNGE as a firm component of ITB Berlin will in 2012 again be the high-class presentation platform for international service providers in the cultural sector.Why not make use of this opportunity to present your institution at the world’s leading travel show, together with other renowned cultural service providers, and to get into contact with the most important representatives of the travel business and the media. The proven modular system enables you to choose from different presentation possibilities to suit your own expectations and ideas.
As a fixture of the CULTURE LOUNGE, the CULTURE CONFERENCE LOUNGE offers the best facilities for holding lectures, press conferences and other presentations.
ITB BERLIN
ITB Berlin is the leading trade show for the international tourism industry. For more than 40 years, the show has been meeting point for the trade, market place and source of inspiration. Visitors to the ITB rank the cultural tourism segment second on their popularity scale. A good reason for using this international platform for trade, media and politics to present yourself in a high-class context.
Facts and figures at a glance (as per 2011)
Exhibitors 11,163
- of which from abroad 6,866
- of which from Germany 4,297
Visitors 169,295
- of which trade visitors 110,791
MEGA-TREND CULTURAL TOURISM
Cultural offers in cities and regions are increasingly becoming decisive criteria for the choice of a travel destination. According to the German Tourist Board’s figures, about 45% of the total turnover in German tourism are earned with culture-oriented trips and city trips. And yet, the enormous potential of the growing successful cooperation between culture and tourism partners is far from being fully tapped.
